Sometimes folks ask whether we think inside or outside of the box. Well…we tend
not to categorize ourselves as thinkers in that way. As a matter of fact, we don’t think
in boxes at all. Rather, we think about what is the most effective way to get
the “message” across, may it be funny, sappy, serious, or outrageous.
Our thought processes are very project-driven and evolve around
words, colors, images, sound, and the technology it takes to
make the end results happen.